Rushmore Drive is a new search engine that boasts of its ability to "give the black audience a quick way to find information that other search engines... might bury beneath pages of less relevant results." I'm not sure about the "science" of such an approach, though it's not much of a surprise to see that the New York Times loves it.
I really hate to say it, but I'm liking it already:
I had no idea you were a Master Magician!